Secrets of the Pirate Bay

Harbored by a country where 1.2 million out of 9 million citizens tell the census that they engage in file sharing, the Pirate Bay is as much a national symbol as it is a website. Protected by weak Swedish copyright laws, the Bay survived and grew as movie studio lawyers felled competing BitTorrent trackers one-by-one. Today it boasts an international user base and easily clears 1 million unique visitors a day. New movies sometimes appear at the top of the site's most-popular list before flickering onto a single theater screen.

So when, on May 31, Swedish police finally arrived with a search warrant and carted off enough servers to fill three rental trucks, the entertainment industry was quick to proclaim victory. The Motion Picture Association of America issued a press release announcing a milestone.

So fast was the Bay's rebound that some news articles reporting the site's demise went to print after it was back up, recalls Peter. The resuscitated site had a few glitches, but the resurrection was remarkable in that it had never really happened before; when the major American rights holders take a website down, it stays down. The pirates delivered a victory message to the MPAA, and the Swedish equivalent, APB, through the site's reverse-DNS, which now read: hey.mpaa.and.apb.bite.my.shiny.metal.ass.thepiratebay.org.