Dude, That Is So Not Funny
Viral media is all the rage these days, and Bauman runs one of the few viral sites actually making money. Without spending a penny on direct advertising, he's turned the high school hobby he ran out of his bedroom into one of the Internet's top-ranked humor sites, getting 1.2 million hits a day. There's a television pilot in the can, a book deal in negotiation, and a potential pact to bring eBaum content to cell phones. Annual ad revenue has doubled over the past year to $10 million, and the only overhead is bandwidth and salaries: Bauman is becoming a rich man.
Detractors say Bauman built his empire on stolen goods – snatching obscure media from around the Web, erasing or denying credits, slapping on the eBaum watermark, then selling millions of dollars' worth of ads around the purloined content. "He steals work and makes all the money," says Kevin Flynn, an animator who is considering joining a class-action suit against eBaum's World.
Bauman is fighting back. "We try to let everyone know this is crap," he says. "We try to clear our name, but it's fucking impossible."
Asked where he got the video, he shrugs between laughs. "I don't know," he says. "I stole it from someplace."