Shops secretly track customers via mobile phone
Found on Times Online on Sunday, 18 May 2008
Customers in shopping centres are having their every move tracked by a new type of surveillance that listens in on the whisperings of their mobile phones.
The technology can tell when people enter a shopping centre, what stores they visit, how long they remain there, and what route they take as they walked around.
Path Intelligence, the Portsmouth-based company which developed the technology, said its equipment was just a tool for market research. "There's absolutely no way we can link the information we gather back to the individual," a spokeswoman said. "There's nothing personal in the data."
Good luck monitoring me. They can throw in thousands of receivers in every mall and still won't figure out my shopping habits that way. Why? I don't own a cellphone. Never did and never will.