HP partners with Yahoo for targeted ads
Found on Computerworld on Wednesday, 16 June 2010
HP launched a line of Web-connected printers last week that allow users to print content directly from the Web or send content from their mobile phone to a remote printer using an e-mail address specific to that printer.
The company also sees a potential for localized, targeted advertising to go along with the content.
"What we discovered is that people were not bothered by it [an advertisement]," Nigro said. "Part of it I think our belief is you're used to it. You're used to seeing things with ads."
I bet that idea will make those printers selling real well. You not only get spammed even more, you also have to pay for the paper and ink. I wonder what drugs have been sold to whoever came up with such a stupid idea. Just wait until the first address list leaks online and even more spammer will extend their "advertising targets".