How The Counting Crows Learned To Stop Worrying and Love BitTorrent
Found on Forbes on Monday, 14 May 2012
The Counting Crows released their new album Underwater Sunshine three weeks ago, but today they also partnered with BitTorrent to release a free bundle of new tracks, liner notes and artwork as a way of accessing a broader fanbase.
The Counting Crows left their record label in 2009. At the time, frontman Adam Duritz said that the label simply wasn’t equipped to let them play with the internet in the way that they wanted.
BitTorrent users are 31% more likely to purchase digital singles and 100% more likely to pay for a music subscription service.
Since the "official" representatives of the artists, the entertainment industry, is fighting against new technology (and always did) as well as fans, it looks like the only solution for artists is to cut their ties to them and directly connect to their fanbase. With todays technology, the man in the middle is not needed anymore.