Don't mount a TV above a fireplace

Found on CNet News on Tuesday, 25 December 2012
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Mounting a TV up and out of the way above a fireplace seems logical, convenient, and undeniably cool. However, there are serious issues with such placement.

There is nothing worse for an electronics product than heat (OK, maybe water or kicking it could be worse, but you get my point). Increasing the operating temperature of the TV can shorten what should be a lively and reliably long life.

Seriously, placing a TV above a fire? Who comes up with ideas like that?