People Love Their Tablets. That’s Bad News for Apple

Tablets are so good, it seems, that people are keeping the ones they have and not buying as many new ones.

“Consumers are deciding that their current tablets are good enough for the way they use them,” says Tom Mainelli, IDC vice president of devices and displays. “Few are feeling compelled to upgrade the same way they did in years past.”

And if there’s anything Apple shareholders hate, it’s modesty. That’s the second reason slowing growth in the tablet market hurts Apple in particular. Anything other than dramatic increases these days sends Apple shareholders scurrying to press “sell.”