After Netflix pays Comcast, speeds improve 65%

Found on Ars Technica on Monday, 14 April 2014
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Netflix's decision to pay Comcast for a direct connection to the Comcast network has resulted in significantly better video streaming performance for customers of the nation's largest broadband provider.

Comcast is among several ISPs who have refused payment-free interconnection. Verizon and AT&T are still demanding money from Netflix, with customers paying the price in poor video quality.

That's just like Amazon paying a higher postage so that deliveries arrive. ISP's need to be traffic-agnostic: it must not matter what traffic runs through their cables. If their marketing made mistakes and sold more capacity and higher speeds than available, well, it's their problem.