In just one year, Zynga lost nearly half of its daily active users
Found on Ars Technica on Thursday, 24 April 2014
The company reported that its daily active users rose from 27 million in the last quarter of 2013 to 28 million this quarter. But when compared to the first quarter of 2013, Zynga had 53 million daily active users—which means the company has lost about half of its most active players in a year.
Those are good news. It's hard to believe that an entire company is based on pointless games which are a total waste of time; and it's even harder to believe that investors really thought that business idea could bring in great profits.