Twitter’s in Trouble. Here’s How It Can Avoid Becoming the Next AOL
Found on Wired on Saturday, 07 June 2014
A few weeks ago, Twitter shares plummeted and wiped out more than $4 billion in market value, as insiders and early investors started to sell the company’s stock after the six-month “lock-up” period expired.
Twitter has already lost more than half its market value, a staggering $18 billion, since late December. Users are abandoning the service, growth has been stagnant and social media pundits wonder if Twitter is heading toward irrelevance.
It never really was impressive; just one of those bubbles where you don't understand how they got to big anyway. Yet all the older methods of communication, like email and instant messaging, still exist, even though the marketing strategists keep saying that they will die soon. Mostly because dark social communication is messing up their analytics.