Facebook Ads Will Now Follow You No Matter What Device You’re Using

He offers “people-based marketing,” that is, marketing based on Facebook’s data, as the solution.

Instagram, which of course, is owned by Facebook, is also enabled with Atlas. The company noted in its announcement that advertisers who buy ads on Facebook, Atlas, and Instagram will be able to easily compare the results.

Backlash against Facebook’s existing data collection policies is what has been recently fueling the growth of Ello, a Facebook competitor that vows never to sell user data.