Comcast trademarks “True Gig” and plans multi-gigabit Internet service
Found on Ars Technica on Tuesday, 28 October 2014
Comcast last week applied for a trademark on the phrase "True Gig" to describe extremely fast Internet service.
Gigabit Internet would make it easier for customers to hit Comcast's 300GB monthly data caps, triggering overage charges. Comcast is testing the caps in some markets and plans to extend them to its whole territory within five years.
Marketing talk. Give the customer big pipes, but charge them extra if they use it more than Comcast wants.