Police to publicly shame drink-drivers on Twitter this Christmas
Found on Engadget on Monday, 01 December 2014

As part of its yearly crackdown, police in Sussex and Surrey are taking to Twitter to document the alcohol-related arrests they make on the road. Each snippet mentions where and when the motorist was pulled over, but also, more importantly, their name if they're eventually charged.
The idea, of course, is to deter people from driving under the influence, but, if they're caught and publicly shamed, it'll also discourage friends and family members from doing the same.
That's nothing new and existed already. They did not use Twitter for this, but a rather different tool: a pillory. Public shaming on Christmas, burning at the stake on New Year.