Americans resigned to giving up their privacy, says study
The study explains: "Resignation occurs when a person believes an undesirable outcome is inevitable and feels powerless to stop it. Rather than feeling able to make choices, Americans believe it is futile to manage what companies can learn about them."
It says: "By misrepresenting the American people and championing the tradeoff argument, marketers give policymakers false justifications for allowing the collection and use of all kinds of consumer data often in ways that the public find objectionable."
The majority of people truly believe that the likes of Orbitz and Expedia are legally required to display the lowest prices available. 65 percent even believe that the mere existence of a so-called privacy policy means that their data won't be shared without their permission.