Lush cosmetics in YouTube address dispute

Found on BBC News on Wednesday, 24 June 2015
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A popular video blogger has hit out at cosmetics brand Lush after he lost control of a YouTube address he had been using since 2005.

Google said it was "sympathetic" to Mr Lush's situation and that the decision was made by an algorithm.

Google said its algorithm decided which address Lush Cosmetics was given, based on data from YouTube, Google+, its search engine and other sources.

That's what you get for assuming that some URL belongs to you. As soon as Google sees a chance to make some more profit, you're screwed. What's more surprising is Google seems to say that it cannot undo the decision made by some algorithm. Everybody knows they can because Google does for example de-list results from searches. It's just a cheap (and ridiculous) excuse.