Milk prices row: Asda pledges to pay supplier 28p a litre

Asda's announcement comes after protests by dairy farmers at branches of Asda, Morrisons, Lidl and Aldi over the price they are paid for their milk.

"Asda's origins are in dairy farming which is why we are acting in the best interests of our farmers and our customers by increasing the price we pay, introducing the Farmer's Marque label and not passing on any of the costs to customers - our retail price stays the same," he said.