Google accuses SEO biz Local Lighthouse of false claims, robo-calls
Found on The Register on Thursday, 17 September 2015
The American web goliath has taken legal action against the smaller biz in the northern district of California, alleging Local Lighthouse uses nuisance calls to sell its services. Google accuses the Costa Mesa, California-based SEO gang of breaking laws on trademarks, unfair competition, and false advertising.
Google claims Local Lighthouse sales representatives were introducing themselves as "Google Local Listing representatives" – and had been using software to play pre-recorded messages to people in cold-calls, or in other words: robo-dialers.
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