Study: Netflix is a major reason people don’t watch network TV
Found on Ars Technica on Friday, 04 March 2016
Nathanson is tracking shifts in TV viewership over time, and he estimates that 2015 saw a 3 percent drop in TV viewing. This is part of an overall trend that saw a precipitous decline in TV viewership in 2014, combined with a corresponding rise in subscriptions to streaming services.
A growing percentage of households only get their media via broadband, so streaming is the most obvious option for TV. Plus, Netflix offerings are designed to be consumed any time you like. No need to buy more devices to get time-shifted shows.
A bigger reason to stop watching traditional TV channels is the awful program, mixed with way too much commcerials. You can consider yourself lucky if you can watch for 20 without interruption; and lately, broadcasters have started to adopt in-movie ad banners which take up a third of the screen.