Ashley Madison admits using fembots to lure men into spending money

Found on Ars Technica on Friday, 08 July 2016
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The scam was simple: when a man signed up for a free account, he almost immediately got a chat or private message from a "woman" whose profile showed a few sexy pictures. To reply to his new lady friend, the man had to pay for an account. In reality, that lady was a few lines of PHP code.

Also in internal company e-mails, executives discussed openly that only about five percent of the site's members were real females.

There's an old rule that still applies: if it sounds too good to be true, it probably is.