Google tests ads that load faster and use less power
Found on BBC News on Saturday, 23 July 2016
The company said the ads would also be less taxing on the handsets' processors, meaning their batteries should last longer.
"This ensures that every device gets the best experience it can deliver and makes sure that ads cannot have a negative impact on important aspects of the user experience such as scrolling."
The best ads are those which are blocked. After years and years of being bombarded with all sorts of useless, and often even dangerous ads, the only choice is to block them as much as possible.