Vinyl record buyers are old and lonely, says new study
Found on CNet News on Saturday, 13 August 2016
According to a new study by market research company YouGov, UK music fans between the ages of 45 and 54 are actually more likely to hit record stores in search of vinyl. By contrast, the study found 18- to 24-year-olds are least likely to purchase vinyl, suggesting last year's sales explosion could be attributed to vinyl nostalgia rather than discovery.
It's worth noting YouGov's findings are based on a sample of UK adults only. A separate study conducted in the US last year showed half of vinyl buyers stateside are under 25.
The music industry must really hate the vinyl revival: a technology which does not allow any DRM control.