Burger King hijacks the Google Assistant, gets shut down by Google

Found on Ars Technica on Thursday, 13 April 2017
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Burger King made waves today after it released a TV ad that purposely triggered the Google Assistant. The ad ends with a person saying "OK Google, what is the Whopper burger?"—a statement designed to trigger any Google Assistant devices like Android phones and Google Home to read aloud a description of the hamburger's ingredients.

Apparently Google has made changes so that Burger King's specific recording of the phrase will no longer trigger a voice response. Instead, the Google Home just quietly goes back to sleep, without any response to the query.

That's what you get for stuffing your home with monitoring devices: they will get abused.