Burger King Won't Take a Hint; Alters TV Ad To Evade Google's Block
Found on Slashdot on Saturday, 15 April 2017
Earlier this week, Burger King released a broadcast television ad that opened with an actor saying, "Ok, Google, what is the Whopper?" thereby triggering any Google Home device in hearing range to respond to the injected request with the first line from the Whopper's Wikipedia page. Google very properly responded to the injection attack by fingerprinting the sound sample and blocking it from triggering responses. However, it seems Burger King and/or its ad agency are either unwilling or congenitally incapable of getting the hint, and has released an altered version of the ad to evade Google's block.
Unwillig or incapable of getting the hint? The past has proven that there is no reason to assume that a flaw won't be exploited as long as it exists. Right now it is just some TV triggered spam, but there is not much doubt that worse abuses will appear.