$1,000 for iPhone 8? Here's why you shouldn't freak out

In fact, the only real question is whether $999 is the starting price, or maybe the middle model. (I hope Apple will at least have mercy and start the storage capacity on the baseline model at 64GB instead of just 32GB.)

I think the iPhone 8 -- or whatever it's called -- priced at $1,000 will sell briskly, and probably be hard to find for months. Far from hurting Apple and the iPhone brand, I think a new "luxury" iPhone will only enhance it.