Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser
Found on Adweek on Thursday, 14 September 2017
The biggest advertising organizations say Apple will “sabotage” the current economic model of the internet with plans to integrate cookie-blocking technology into the new version of Safari.
The groups say the feature also hurts user experience by making advertising more “generic and less timely and useful.”
Î never ever ran into any advertising that was even remotely useful. If advertisers would not be so invasive and aggressive, maybe users would think different about it; but getting tracked and bombed with ads is a pretty effective method to annoy the possible customers. Besides, about every browser allows blocking third party cookies, what should be the default setting. Plus cookie controls, so you can wipe them except for those you really need.