Facebook Now Prioritizing Friends' Posts Over News Items

The social network will use its analytics to publish on an automated basis what it assumes its users would rather see; for example, a post about a friend’s trip to Italy will get preferential treatment over, say, a coupon from The Gap or a Wall Street Journal news item about a change in U.S. immigration policy.

Thus, the social network is now more heavily pre-editing the information it presents to you. It has done this previously but ranked news items from businesses, brands and media outlets in a more evenly distributed fashion with items from friends and family members.