New York investigates company accused of selling fake Twitter followers

It is alleged that others who wanted to increase their follower count, including actors, entrepreneurs and political commentators, could then pay to be followed by the bots.

On social media, high follower accounts boost influence, which can impact public opinion, or bring advantages, such as job offers or sponsorship deals, to account holders.

"Devumi has helped over 200,000 businesses, celebrities, musicians, YouTubers and other pros gain more exposure and make a big impact to their audience," says its website.