Google keeps tracking you even when you specifically tell it not to: Maps, Search won't take no for an answer

Researchers at Princeton University in the US this week confirmed on both Android handhelds and iPhones that even if you go into your smartphone's settings and turn off "location history", Google continues to snoop on your whereabouts and save it to your personal profile.

Of course by "may be saved" Google means "will be saved" and it forgets to tell you that "Web and App Activity" is where you need to go to stop Search and Maps from storing your location data.

It's almost as if the approach taken by Google is purposefully confusing because by continuing to store that data and associating it with individual accounts it can continue to make huge sums of money selling it to third parties.