Exclusive: Snapchat weighs what was once unthinkable - permanent snaps

Together the changes would mark a big step in Snap’s effort to lure and keep users by making content shared publicly via the “Our Story” section, more available outside Snapchat. They could also create a new revenue source for money-losing Snap, which has seen its user base shrink and executives flee the company.

“The advertising would be visible for longer, and I could see advertisers paying more for it,” Williamson said.