83% Of Consumers Believe Personalized Ads Are Morally Wrong, Survey Says

A massive majority of consumers believe that using their data to personalize ads is unethical. And a further 76% believe that personalization to create tailored newsfeeds -- precisely what Facebook, Twitter, and other social applications do every day -- is unethical.

"Companies must acknowledge and protect consumers’ right to privacy while considering the impact of emerging technology," the report reads.