PayPal to acquire shopping and rewards platform Honey for $4B
Found on Techcrunch on Thursday, 21 November 2019
Instead of only competing on the checkout page against credit cards or Apple Pay, for example, PayPal will leap ahead to become a part of the deal discovery process, as well.
Currently, Honey’s 17 million monthly active users take advantage of its suite of money-saving tools to track prices, get alerts, make lists, browse offers and participate in an Ebates-like rewards program called Honey Gold.
In other words, they paid $235.29 for every single active user. Remember that next time someone tells you a service is free and they only use your data.