Simple Systems Have Less Downtime

As a former naval architect and a current marketing consultant to startups, I found that the same principle that lets a 13-person crew navigate the world’s largest container ship to a port halfway around the world without breaking down also applies to startups working towards aggressive growth goals.

There’s no question things will break along the startup journey, just as surely as they do on a ship crossing the globe. However, if the onboard systems are simple, those issues won’t leave the startup drifting helplessly in the middle of the ocean.