As YouTube Traffic Soars, YouTubers Say Pay Is Plummeting

YouTubers say that the rates companies pay to advertise on their videos are dropping significantly. That means that despite increased audiences, some YouTubers are making less money.

YouTubers are reporting anywhere from 30% to 50% declines in their cost per mille (CPM), or the amount YouTube receives for every 1,000 views of an advertisement served against a video.