Facebook will label rule violations as Coke, Pepsi, Starbucks join ad “pause”

Facebook CEO Mark Zuckerberg said the company will change the way it handles rule-breaking speech from high-profile politicians in the future amid an advertising boycott that has drawn participation from large firms across several sectors.

"A handful of times a year, we leave up content that would otherwise violate our policies if the public interest value outweighs the risk of harm," Zuckerberg said in a Facebook Live video and accompanying post, repeating his usual argument that everyone should be able to read whatever a politician chooses to say on the platform.