Amazon’s top UK reviewers appear to profit from fake 5-star posts
Found on Ars Technica on Monday, 07 September 2020
Amazon is investigating the most prolific reviewers on its UK website after a Financial Times investigation found evidence that they were profiting from posting thousands of five-star ratings.
The FT’s analysis suggested nine of Amazon’s current UK top 10 providers of ratings were engaged in suspicious behavior, with huge numbers of five-star reviews of exclusively Chinese products from unknown brands and manufacturers.
Amazon is overloaded with fakes and junk. You simply cannot trust reviews; they are completely useless.