TikTok Is Paying Creators. Not All of Them Are Happy

One month after the program formally launched, some TikTok influencers say they’re disappointed with how the Creator Fund has panned out. Creators have complained on social media that they’re earning only a few dollars a day, even if their videos rack up tens of thousands or even hundreds of thousands of views. TikTok has not explained exactly how it calculates payouts.

Lukiman says that any decrease in views creators have noticed since joining the Creator Fund is purely coincidental and not a result of their participation. TikTok also denied that creators in the program are held to a different standard of content moderation, another theory that was shared with WIRED. One influencer, who has roughly 100,000 followers, says that TikTok recently took down a video of an innocuous painting for unclear reasons; the company does not currently tell users which guidelines they violated.