Google announces crackdown on in-app billing, aimed at Netflix and Spotify

With a lot of focus lately on how smartphone app developers are treated on Apple's and Google's app stores, Google has decided right now is a great time to announce more stringent app store billing rules.

Google draws a clear distinction between Android and iOS by pointing out that on Android, developers have a "choice of stores" and that most Android devices ship with multiple app stores. Google mentions twice that "each store is able to decide its own business model and consumer features" with the implication being that if developers want to be on Google Play, which has 2 billion active users, they're going to have to start following the rules or look elsewhere.