Facing Massive Subscriber Defections AT&T Chooses: Rate Hikes & New, Bogus Fees
Found on Techdirt on Saturday, 19 December 2020
Saddled by massive debt from its $200 billion Time Warner and DirecTV mergers in recent years, the company keeps deciding to recoup that debt from its subscribers in the form of relentless price hikes. That, in turn, has resulted in millions of subscribers heading for the exits.
Normally, a company hoping to make inroads in a sector like TV (traditional or streaming) would try and focus more on not pissing its subscribers off. But as a government pampered telecom monopoly unfamiliar with things like competition, this is all alien territory for many AT&T executives. So, relatively unsurprisingly, the company is imposing all manner of new rate hikes across its AT&T broadband, TV, and DirecTV service options.
Somehow it feels like this won't work out as smooth as AT&T hopes.