Why are there seven embedded trackers in the LastPass Android app?

The Exodus report on LastPass shows seven trackers in the Android app, including four from Google for the purpose of analytics and crash reporting, as well as others from AppsFlyer, MixPanel, and Segment. Segment, for instance, gathers data for marketing teams, and claims to offer a "single view of the customer", profiling users and connecting their activity across different platforms, presumably for tailored adverts.

Do all password apps contain such trackers? Not according to Exodus. 1Password has none. KeePass has none. The open-source Bitwarden has two for Google Firebase analytics and Microsoft Visual Studio crash reporting. Dashlane has four. LastPass does appear to have more than its rivals.