Tim Cook plays innocent in Epic v Apple’s culminating testimony

The façade of innocent ignorance began when he was asked about Apple’s R&D numbers — $15-20 billion annually for the last three years. Specifically, he said that Apple couldn’t estimate how much of that money was directed toward the App Store, because “we don’t allocate like that,” i.e. research budgets for individual products aren’t broken out from the rest.

Now, that doesn’t sound right, does it? A company like Apple knows down to the penny how much it spends on its products and research. Even if it can’t be perfectly broken down — an advance in MacOS code may play into a feature on the App Store — the company must know to some extent how its resources are being deployed and to what effect.